I’ve used Photoshop for many years along with a few other image editing software packages. I just got on board with using Canva earlier this year and upgraded to their paid business plan pretty quickly. Even without a paid plan, you have a lot of image creation power and these tips are work for either version.
Templates are awesome and help you save time
When you look at templates, look for the overlay (the bones). The exact style may not appeal to you (colors or the images), but you can tweak the style to fit your needs. If the core layout is where you want it to be this will make things much faster.
Even those of us that work in design, social media images (especially pins for Pinterest) are a whole separate animal. Starting from a solid baseline is easier to be successful.
Using templates will also give you brand consistency over your images. You don’t want your images to look exactly the same (i.e. use the same background image on each for example). There should be some variation between each image, and with a template you can work with tweaks instead of starting from scratch every time.
Duplicate before you edit
Before you customize an image, duplicate the page. Sometimes those edits don’t go as planned. Instead of spending too much time trying fix it, duplicate that original and start over.
It’s happened to me a fair few times, no shame there! It was so helpful to have a copy of the original layout sitting right there. Starting with a fresh copy got me out of my mess fast!
Prepare your templates with your branding
Same time and update your templates to match your branding.
Whatever template you decide to use, before you’re ready to create custom images for your blog, tweak the files with the brand colors and fonts that you want to use.
When you’re ready to create, then you only need to change the text and images. You may need to do a little more adjusting for spacing and positioning. Overall you’ll save time if you already have the colors setup. No hunting for those color codes, especially if you’re still using the Free version of Canva.
If you have the upgraded version, make sure to save your brand colors in your settings.
A file can have pages and multiple templates in it.
Setup one file with multiple layouts (templates) in it. Duplicate that file and edit for the post you’re creating it for. Assuming all the layouts make sense for your post, you can quickly create a bunch of social media image versions. It’s faster to do in one sitting than come back later.
By creating different layouts available, you’ll give your readers social media sharing options (particularly for Pinterest Pins). For Twitter or Facebook, you can also setup multiple versions but you’ll either need to attach those to a social media posting, or update the post when you want to share something fresh.
An over to you!
What are your favorite Canva tips to help you save time creating social media images?